The nation has been gripped by terror ads. Apparently in a guerrilla marketing stunt (guerilla meaning screwing up your afternoon commute), Aqua Fresh Hunger Strike and its plaque-fighting minions placed flashing electronic signs under a bridge in Boston.
Twenty-two-year-old Todd Venderlin, a design student at the Parsons School of Design in New York City, saw one of the devices two weeks ago as he left a lounge in south Boston, according to The Boston Globe. He said he was stunned when he saw bomb squads removing them.
"It's so not threatening -- it's a Lite Brite, I don't understand how they could be terrified. I would if it was a bunch of circuits blinking, but it wasn't.”
So, an entire city was shut down over a Lite Brite. The president has raised the Terror threat level to Magical Shining Light.
While there’s been much focus on the 2 dudes who placed the terror lights, I haven’t yet heard much talk about why is it so easy for a couple of dudes to place dangerous electronics on bridges? Obviously we have to be cautious but perhaps we’re entering into hysteria land. I expect the TSA to ban on all lights or electronics with flashing lights on flights. Airport screeners are seen hawking gameboys in the parking lots of major airports.
Let’s take a deep breath and calm down.